myBook觀察,過去旅遊書主題以地圖式介紹景點名勝為主流,近年則以遊輪之旅、地區深度旅遊、親子自助行、旅途吃喝玩樂為主,如《一生至少要去一次的最美城市:歐洲精選小旅行》、《新加坡走跳指南 X 星夢郵輪:雲頂夢號》等。有趣的是,受社群軟體風潮影響,許多人出遊不忘「踩點打卡」。出版社瞄準打卡熱點推出主題書《跟著IG網紅玩台灣美拍瘋玩好吃全攻略》,在myBook也有不錯的銷售佳績。
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